Speakers
Eric B. Larson, MD, MPH
Vice President, Research and Health Care Innovation
Kaiser Foundation Health Plan of Washington
Executive Director and Senior Investigator
Kaiser Permanente Washington Health Research Institute
Paula Lozano, MD, MPH
Associate Medical Director for Research and Translation
Senior Investigator
Kaiser Permanente Washington Health Research Institute
Joan DeClaire
Director, Communications
Kaiser Permanente Washington Health Research Institute
Topic
Closing the Loop in Research/Care-Delivery Partnerships: Communication and Dissemination in Learning Health Systems
Keywords
Embedded pragmatic clinical trials; Learning healthcare systems; Kaiser Permanente Washington Health Research Institute; Investigator engagement; Research dissemination
Key Points
- The ultimate goal of the Kaiser Permanente Washing Health Research Institute communications strategy is to return value that comes from embedding research in the learning healthcare system.
- Kaiser Permanente uses its blog as a platform to give investigators a voice, and it is the central place stakeholders are directed through emails, newsletters, and social media posts.
- Investigator engagement is key in making the strategy work, by sharing knowledge and resources with each other and key stakeholders, especially through use of social media.
- The Learning Healthcare System (LHS) Program was launched to leverage research through analytics, evidence synthesis and design, implementation support, and assessment of impact.
Discussion Themes
Research stories make up 75% of Kaiser Permanente’s positive media mentions.
Content should be optimized with strong headlines and simple writing, and the use of videos can help engage audiences.
Kaiser Permanente aims to create a robust learning health system (LHS) through three key methods: Cultivating curiosity, creating a culture of science, and doing the right things in real-world implementation.
For information on Learning Health Systems (LHS), visit The Living Textbook http://bit.ly/2FvbS6F
Tags
@PCTGrandRounds, @KPWaResearch, #learninghealthcaresystem, #pragmatictrials, #pctGR